Equity split for a technical cofounder joining a half-built project
A practical formula for splitting equity when the CTO joins after the MVP already exists. Vesting, cliffs, and what the "what's already done" discount actually looks like.
Resources
Field notes from the marketplace. How buyers think, why founders quit, and what makes a deal close.
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How to find a technical cofounder when you can't code
A brutally honest playbook for non-technical founders looking for a CTO. Why most cofounder searches fail, what makes engineers actually say yes, and the unsexy validation work nobody tells you to do first.
The graveyard economy: why a billion dollars of side project code is sitting unused
There is a hidden economy of dead and dying SaaS apps on private GitHub repos. The aggregate value is real, the market for it is broken, and the next decade of indie business depends on fixing that.
The hidden costs of buying a SaaS that nobody warns you about
An itemized buyer's guide to what an inherited SaaS actually costs to keep alive each month, with real numbers from real listings.
How to buy a SaaS under $5,000 without getting burned
A practical guide to the cheap SaaS for sale market. Where to look, what you actually get at this price, and how to use the thing once you own it.
MicroAcquire vs Tiny Acquisitions vs Failedups, where to buy a small SaaS
An honest comparison of the four marketplaces I keep getting asked about. Where each one wins, where each one loses, and how to pick the right one for your budget.
How to negotiate a SaaS acquisition under $10k
A practical playbook for sub-$10k microacquisitions. Seller psychology, the four levers besides price, opening offers that close, and when to walk.
Post acquisition checklist for transferring a SaaS to a new owner
A practical engineering walkthrough for the day after the wire clears. Domain, DNS, GitHub, Vercel, Supabase, Stripe, transactional email, API keys, customer comms.
The Reddit playbook for tiny SaaS founders
Reddit is the most undervalued and most punishing distribution channel for indie SaaS. Here is how to actually use it without getting nuked in week one.
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